Why Invest in Startup Companies?


When you invest in companies that are still on the path of establishment, you indulge in a high-risk venture. Nonetheless, the rewards may be substantial if and when the investments yield returns. Since the vast majority of new businesses or products fail, the chance of losing one's whole investment exists. However, those that do succeed, on the other hand, can generate extremely high returns on investment.

Why should you invest in companies that are just starting?

The highly anticipated profits are a significant reason people invest in companies that are new, but this is not the sole reason. People are drawn to startup investment for a variety of reasons. 

The first is the attraction of financial gains. Unlike public market returns, which are measured in paltry percentage points, business angels speak in terms of multiples - how many times you receive your investment back, which may be 10x or even more. Then there is the thrill of discovering breakthrough or upcoming technology and new business models long before mainstream investors are aware of a "trend" packaged in themed funds. 

Furthermore, investors like assisting young entrepreneurs in realizing their dreams, particularly if they seek to address society's most pressing issues.


Those who invest in startups are interested to learn more about new things. The environment offered when you invest in companies setting base in the market happens to be extremely lucrative in this respect.

The education delivered by the startup investment process does not, however, relate to technical matters alone. It covers the field of commercial and legal matters as well.  When the investor engages with startups, the issues of developing and extending an organization, sales processes, regulator obstacles, competitiveness, and other facets of company life are addressed repeatedly.

It is conceivable to argue that this curiosity is even more rewarded if you invest in companies that are tech-oriented since they push the frontiers of what is technically feasible—simply comprehending the fundamentals of the problem that a high-tech company is attempting to solve. The solution that it is providing necessitates a mental effort. While it might seem like a terrible use of spare time for some people, on the contrary, it is a treat for the naturally interested in remaining on top of the technological trends.


The funds you invest in companies just starting up generate better average financial returns than public equities markets. According to Cambridge Associates, during 20 years, venture capital returned 11% annually (net of fees and carried interest), compared to 7.5% for listed stocks. These data are now from previous years, and they solely apply to the United States. However, a general outperformance of private markets over public markets makes logical sense given that venture capital is more illiquid (you cannot sell your assets anytime you want) and riskier asset class than stocks. As a result, investors anticipate larger returns from venture capital.


If you are an investor and you have invested in companies that are in the process of coming up, the fact that you can actively help in their progress is one of the most intriguing elements of investing in startups.

The ways or forms chosen by an investor to help a business thrive are largely determined by their social capital and knowledge in the startup's field. The most efficient approach to assist is to connect a startup with potential consumers. As a result, investors with some experience in the same sector are extremely valuable to startups since they may potentially open several doors. Startups are continuously hiring, and anyone who knows a good potential applicant may act as a matchmaker in such circumstances.

Furthermore, there are many organizational issues where investors may assist simply by offering their knowledge or opinion on a certain topic.


When you invest in companies that are just establishing themselves in the market, it allows you to make the greatest use of your professional talents and contacts to help a startup develop and succeed. Committing cash to tackle major issues, as well as encouraging entrepreneurship, maybe ends in itself. It is, however, a very sluggish type of investment. It takes time to find good businesses and then to watch them mature. Making your first investment also requires a significant leap of faith.

However, all the same, as discussed in the earlier sections of the article, startup investment can yield extremely high returns if the venture turns out to be successful. And if you are an investor looking for potential startups to invest in – Simplified Marketplace is the right platform for you. We are a digital platform that facilitates business buying, selling, and investments. Connect with us to know more.



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